We continually see integrators and users getting into trouble with their video analytics choices because they thought they were making logical choices. What seemed reasonable turned out to be wrong. Unfortunately, this has led to a lot of disappointment.
For example, here are some of the common mistakes made, that seem logical, but often turn out to be false:
- Having more manual control over how the analytics work will give you better detection accuracy.
- The longer the list of analytics behaviors, the more advanced and better the system is.
- The company that is known best in a market will have the best technology, or at least very good technology.
- Calibration adds accuracy, and therefore such systems work better than those that don’t require calibration.
- A system tweaked and tuned by a well-trained technician or engineer will work better than another system installed by someone with little training.
All of the above seem to make sense. They certainly would not lead to big problems if you used that kind of reasoning when choosing most technologies or products. However, they fail when it comes to video analytics. Why?
Let’s review the above 5 cases. Then the answer will become obvious.
1. Most analytics systems require tuning and tweaking to reduce false alarms. Performance is horrible without those knobs and adjustments. However, this is actually a weakness, not a strength. When we introduced our first VideoIQ products, back in 2003, we had a system that worked fairly well out of the box without any adjustments, but we included some calibration tools as well, to help improve detection accuracy further. What we soon discovered, however, was that calibrating the size of objects often created more problems than it solved. Our biggest users stopped using the calibration and got better results. In other words, it is easy to make things worse, and it can take lots of training to know when to use which knobs. In 2007, when we relaunched the technology, we made the calibration process fully automatic. This has been a huge advantage and leads to far more successful deployments than we’d seen before.
This doesn’t mean that having added controls is a bad idea. They can, if used correctly, help. But this doesn’t mean a technology with lots of tuning knobs is better than one with less. From what we’ve seen, the opposite is true.
2. Generally, a long list of capabilities is a good thing, even if you don’t need them all. Comparing products, why shouldn’t you choose one that can do more? When it comes to analytics, the reason is simple: Because it is far more important that the product can work well enough to be usable. For most video analytics systems, this simply isn’t true.
We’ve seen serious money put into offerings by big name companies, that have long lists of behaviors and some beautiful software, but they are disasters in the field. Why would companies spend so much money, and risk their reputation, to offer a solution that was not even usable in most cases? Because they are following other market leaders. This is the blind leading the blind. It might look like it works in a lab, but the real world is far more difficult. Don’t worry about a long list of behaviors. Look first for something that really works – at least well enough to be usable. That’s hard enough to find in the analytics space today.
3. The company who has had the best market awareness is ObjectVideo. Unfortunately, they have also created more problems for the industry than anyone. This is just about unanimously agreed on by all the video analytics companies I’ve talked with. Their technology has serious problems with detection accuracy. Even ex-employees of their company have admitted this to me. They achieved such wide attention, not from so many happy customers, but from having raised $60 million dollars early on, and using those dollars to market and promote themselves into the industry recognized leader. Their sales grew rapidly, but then plummeted as problems became rampant. Seeing the problems that have been created, we’ve taken the opposite approach. We spend hardly any money on advertising in publications, because we know that people first need to see it work. So, we rely largely on word of mouth, and helping people try our products. As far as we know, we are by far the fastest growing analytics solution on the market.
4. I’ve blogged about the problems with manual calibration already, so I don’t need to go through all of this again. Calibration does improve accuracy, but the problem is that manual calibration also introduces problems. Automatic calibration that continually adapts as the scene changes over time, is better. But this isn’t the most important issue. The underlying accuracy of detection is far more important. While calibration does improve performance, the question you should ask is: Where is the accuracy starting point, before this improvement? How well does it work without any calibration? That’s far more important when comparing technologies these days. Why? Because most are horrible without calibration, and it shows how bad their underlying accuracy really is. Calibration is only going to filter out a limited number of false alarms. Try this test when comparing video analytics: Run them without any calibration and see how they compare. It’s a real eye opener.
5. The logic for this one is simple: Installing a system by a well-trained engineer should always perform better than when installed by someone without any training. Seems obvious. So, then, buying products that will be installed by an engineer from the factory should be better than systems installed by integrator who are not experts. The logic fails, however, because the underlying accuracy of the technology is far more important. All the filters and tuning knobs and calibration can only patch up so many holes. We saw one system, with over a hundred cameras, where factory engineers spent months tuning and optimizing the system, but it still produced 10 false alarms per day per camera. That was an improvement, since it started off producing twice as many when it was first installed. As a comparison, they took our cameras and installed four of them in the worst locations. They produced 0.5 false alarms per day. This was without any tuning or tweaking.
Simple logic seems to fail because there are way too many companies selling what they call analytics, but they aren’t even close to being good enough. John Honovich, who has been making a concerted effort to test as many video analytics systems as he can, recently posted in a discussion with me that he was coming to the conclusion that out of 40-50 products on the market, maybe 3-4 at most were usable.
So, the first new rule of logic to use, in a market like this, is to pick something that really works, and ignore all the hype, the long lists of features, the fancy software, the big brand names, etc. Someday, the technology will be advanced enough and widespread enough, that everything will be good enough. But today the market is flooded by products that are so bad that they are only usable in very limited applications, even with careful adjustments and tuning. Even from leading companies.
It’s not always logical when it comes to analytics, because detection accuracy in the real world is far more complex and challenging than it seems. Only a few of the most advanced technologies are good enough. And the companies with the strongest market recognition have been some of the worst. It’s a strange problem that you don’t usually see. Fortunately, more and more companies are finding success with video analytics, because they are first finding something that really works, and then learning the best places to use it.
April 23, 2011 at 8:46 pm
Can you give me a opinion on BRS labs. In a recent article the author was quoted saying “Fast forward to today and we see Vidient out of business; Object Video is no longer a technology competitor and has instead reoriented it’s business to patent protection; other analytics vendors are selling very specialized solutions. And then there is BRS Labs – making money, growing every quarter, and silently showing the world what video analytics 2.0 truly represents. As more prospective customers see what video analytics 2.0 represents, the 1.0 vendors will drop like flies.”
Thank you for your opinion.
April 27, 2011 at 3:21 pm
Ken,
It is difficult commenting on competitors, since everyone is naturally biased and we don’t always have the latest information on what competitors are doing. So, please weigh everything I say from that standpoint. I am doing my best to be objective, but I do have a clear stake here. Hopefully this will be of interest, if nothing else.
I did see that same comment you quoted from and it isn’t well informed, at all, from what I know. Let me give you some background.
Vidient had struggled since they started. They entered the market late. They went through four CEO changes or more, in a few years. They made a good effort at trying to develop a high quality analytic solution, but that also made their systems more expensive. They also developed their embedded products based on a new video processor chip, but the chip company went out of business, forcing them to scrap those products and start over. They never established a strong base of happy customers.
All of these issues are difficult to overcome by themselves for a start-up. Combining them all together is deadly. Plus, even though their analytics were better than most, it required more training than most to install, which limited its market substantially.
ObjectVideo has had a problem with accuracy of detection since they started. However, they got huge investments, based on the strategy that they could own the market by aggressively being the first mover and promoting themselves. Unfortunately, that strategy only works if your product is good enough for general use, which theirs wasn’t. They aren’t even near the best in terms of quality, and their product also requires calibration and continued retuning, limiting it to markets that need specialized analytics and are willing to pay extra for it.
From what we’ve heard, they pushed companies early on to sign contracts that required commitments to 100,000 licenses, paid for over time. Over 1,000,000 licenses were sold this way, which further bolstered the market appearance that they were the leader. However, customers soon found it was too difficult to install, had way too many false alarms, and many of the applications didn’t work well, such as baggage left behind. Probably only about 10% of those camera licenses were ever installed.
But, even though their results were so poor, they didn’t let the companies off the hook for their commitments. They forced them to pay, over time, and that is what they’ve been living on the last few years, along with some limited government funded research.
Any company that forces their customers to pay up for licenses they can’t use, because the product isn’t working well enough, is burning their bridges. Who would buy from such a company in the future?
So, now, they are looking to collect money by enforcing patents they gained early on.
This shows the specific problems faced by these two companies. This background shows what really caused their problems. But at least the quote was generally true so far, even if it didn’t explain why they failed. Partly, yes, it was due to having technology that wasn’t good enough. But if they had known the physical security market better, they would have realized they weren’t ready for mainstream deployment.
Then, the quote starts talking about BRS Labs. It implies that it is not a specialized product, but is some kind of analytics version 2.0.
From a technology standpoint, and from what I know, this isn’t true. In fact, their detection accuracies are maybe on par with ObjectVideo, at best, and are probably worse.
They can get away with it, however, because a lot of their customers are looking for it to tell them about out of the ordinary activity: anomalous detection. You can hide how accurate your detection is because you aren’t looking for a specific result, such as perimeter intrusion, but only behavior that is not normal.
They have found some customers who like that idea, since it can potentially show them something that they may not have noticed, otherwise. If the BRS system misses something a customer thinks it should have detected, they’ve got creative answers for why it missed. And the same for false alarms.
So, in terms of detection accuracy, they can get away with having a mediocre 1.0 generation technology. It still requires a great deal of configuration and set up. None of this sounds like analytics 2.0 to me.
They can afford to spend extra time installing the equipment, because it is quite a bit more expensive than any other analytics systems. This limits it to a narrow market, similar to what Vidient was going after. There is a small business opportunity there. It will never hit the mainstream market, however, where a system needs to be highly accurate, require little or no special training to install, and inexpensive.
BRS Labs is growing their sales somewhat, but they are far behind VideoIQ, and with our growth, I don’t see them catching up. Plus, we never see them in any bids we compete for.
I know of a number of our customers who have tried the BRS systems, out of curiosity, and given up on them. I know one customer who uses our products and has a BRS system. They use ours for specific detections, where accuracy is needed, and use BRS for anomalous behavior detections. Otherwise, we never run up against them.
Which means they are no threat, as far as we are concerned.
There is another problem that BRS faces, which was a problem for Vidient as well: The market for standalone analytics products is not huge, and is going to eventually disappear. Who wants to buy a separate, standalone product, if you can buy cameras that have the technology built in, and require no more effort to install than standard cameras, and they cost about the same amount?
That’s why ObjectVideo abandoned the high end systems market, to go after licensing embedded solutions. If it was such a lucrative market, they wouldn’t have walked away from it.
The analytics market doesn’t need more hype like this quote. VideoIQ is happy to let its products prove themselves. We continue to have new customers who have had long histories testing other analytics, who could not believe our claims that it needs no calibration at all, no tuning or re-tuning over time, and yet is more accurate. Testing our products, they realize it is a unique technology. That appreciation is always a great pleasure to hear back.
We don’t need to call it analytics 2.0, even if it is. Happy customers is the formula we think the analytics market needs more than anything, right now. Not more hype.
I wish BRS Labs good luck, and if anyone knows of any inaccuracies in what I’ve written here, please let me know.
I hope this perspective was interesting, if nothing else.
Doug.
October 5, 2011 at 6:06 pm
Doug,
I never got to say that I appreciated the opinion you expressed last April. I was just wondering if you knew the leading analytic companies in order of sales volume? Do you also have a idea of the value of these companies?
Thanks for your opinion.
Ken
October 7, 2011 at 3:44 pm
Ken, the best I can do is give you a link to an independent source to answer your question:
http://ipvideomarket.info/updates/1030
John Honovich is as close to this as anyone. He does his best to be impartial, and he stays close to integrators to hear what works and what people are using. He also does his best to see how each of the vendors are doing and their approximate size.
In the link above, he gives some general information on the size of other analytics companies compared with VideoIQ.